Positioning & profile
Clarifying identity, role, value proposition and communication positioning.
Services
Three areas of work. A shared perspective on communication.
I connect strategic positioning, socially oriented project communication and digital transformation. Depending on the task, I work in one area or across their intersections.
Consultant, concept developer and project developer
Connections create possibilities for action.
Strategy
Communication Strategy & Positioning
For organisations, projects and initiatives seeking to define their role, messages and communication more clearly.
Narratives & key messages
Translating complex content into clear stories, messages and arguments.
Audiences & stakeholders
Analysing and prioritising audiences, interests and communication contexts.
Strategic sparring & workshops
Working with teams and decision-makers to refine decisions, positioning and communication approaches.
Suitable for new initiatives, repositioning, change processes and situations where communication has become fragmented or too focused on day-to-day tasks.
Society & funding
Social Impact, Education & Funded Projects
Communication for projects with social objectives, from education and culture to participation and funded programmes.
Project & programme communication
Developing communication structures that explain a project’s goals, activities and value.
Education and cultural projects
Audience-focused communication and visibility for education, cultural and qualification programmes.
Funding contexts / ESF & ESF+
Connecting funded projects’ communication requirements with practical delivery and audience engagement.
Partner & stakeholder communication
Structuring communication between project organisations, partners, participants and institutions.
The focus is on strategy, communication, visibility and delivery within social and funded projects, rather than funding application advice itself.
Consultant, concept developer and project developer
Connections create possibilities for action.
Digital & AI
Digital Communication & AI
Using digital processes and AI where they make communication clearer, more efficient or more accessible.
Digital communication formats
Developing appropriate formats for websites, social media, digital information and project communication.
Content systems & workflows
Structuring editorial processes and content production for consistent, scalable communication.
AI-supported workflows
Integrating LLMs and other AI tools into research, concept development, content creation and communication.
Online campaigns
Connecting audiences, messages, content and channels in practical digital campaigns.
Technology serves the communication task. Its value depends on how it supports the goal, organisation and audience.
Working together